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  • Why are Gen Y so cautious about credit?
  • Why are Gen Y so cautious about credit?
    Yelp Inc, Creative Commons (2017) ©

Affirm: transparent credit for Gen Yers

Young people's trust in financial services is at an all-time low; 71% of Gen Yers would rather visit their dentist than hear what banks have to say. But San Francisco-based Affirm is hoping that a transparent approach to lending can restore some faith in customers and show that credit isn’t all bad.

Location United States

Trust in the financial service industry is at an all-time low, with the 2017 Edelman Trust Barometer ranking it as the sector with the lowest levels of consumer confidence. [1] This lack of faith is particularly high among 20- and 30-somethings, with five million American Gen Yers lacking a checking account, and 71% of this cohort saying they’d rather go to their dentist than hear what their bank has to say. [2][3]

Financial services start-up Affirm is looking to change Gen Y’s relationship with finance by bringing transparency to consumer credit. It lets ...



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