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Why being a butcher is the coolest job on the block

In today’s economy – in which ‘good’ jobs are typically knowledge- or tech-based – many well-educated young Americans are now choosing to pursue traditionally low-status careers. Canvas8 spoke to Richard Ocejo, author of Masters of Craft, to learn why it’s cool to be a butcher or a barber.

Location United States

“I was doing research on a neighbourhood in New York that had acquired a large nightlife scene and it was causing a lot of friction for the residents,” says Richard Ocejo, assistant professor of sociology at the John Jay College of Criminal Justice and author of Masters of Craft: Old Jobs in the New Urban Economy. “I was hanging around bars in that area, and two were specialised, high-end, craft cocktail bars. Both blew me away; I didn’t have any experience with a bar like that. I kept going back, and I became really interested in the ...



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