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  • The desire to look good is a social norm to Gen Xers
  • The desire to look good is a social norm to Gen Xers
    EventPhotosNYC, (2015) ©
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UK Gen X on Beauty

It’s not just Gen Yers who are prepping and priming. Beauty regimes are part of Gen Xers identity, and they have the money to splash out on it. Canvas8 spoke to British men and women aged 35-49 to find out how they keep themselves looking their best.

Canvas8