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  • The desire to look good is a social norm to Gen Xers
  • The desire to look good is a social norm to Gen Xers
    EventPhotosNYC, (2015) ©

UK Gen X on Beauty

It’s not just Gen Yers who are prepping and priming. Beauty regimes are part of Gen Xers identity, and they have the money to splash out on it. Canvas8 spoke to British men and women aged 35-49 to find out how they keep themselves looking their best.

Location United Kingdom

“The beauty industry generally takes Gen X for granted,” writes beauty reporter Cheryl Wischhover. [1] Typically, beauty brands have their eyes set on Gen Yers, but they would do well to pay attention to their older counterparts. They have a lot of spending power – British Gen Xers spend £894 each week, which is significantly above the national average of £683. [2] Gen X women use more cosmetics than Gen Yers – up to five or more. [3] And British women aged 35-44 splash out £2,183 a year on beauty products, while those ...



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