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  • Better bras for all body shapes
  • Better bras for all body shapes
    ThirdLove (2017) ©
CASE STUDY

Thirdlove: half sizes to close the lingerie boob gap

Almost two-thirds of American women say they currently have bras that are either comfortable or look beautiful, but not both. Catering to those who can’t find the right support, ThirdLove sells stylish lingerie in half cup sizes, showing that fashion and fit don’t have to be mutually exclusive.

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