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  • Why would people want to share their personal info?
  • Why would people want to share their personal info?
    Eddy Milfort, Creative Commons (2016) ©

How can brands destigmatise data mining?

With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?

Location Global

In May 2017, telecoms giant Telefónica announced a partnership with People.io to enable its German customers to choose how they share some of their private data with businesses. [1] The move came one year ahead of the enforcement of the Europe-wide General Data Protection Regulation (GDPR), a piece of legislation that will make it harder for companies to collect consumer data within the European Union.

For many people, this is a welcome development; 78% of central Europeans agree that ‘you have to be cautious about sharing your personal information online’, and roughly half of people ...



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