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Got It
  • Why would people want to share their personal info?
  • Why would people want to share their personal info?
    Eddy Milfort, Creative Commons (2016) ©
REPORT

How can brands destigmatise data mining?

With every Google search, Amazon purchase and Facebook like, you generate a digital profile of your habits and interests for advertisers to target. It may seem invasive, but selling personal data is necessary to maintain free online services – so how can brands de-stigmatise the use of this info?

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