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  • Brands are shedding their plain personas
  • Brands are shedding their plain personas
    Nugraha Kusuma, Creative Commons (2016) ©
REPORT

Should brands be trolls?

Trolls are near-omnipresent across social media platforms and forums, purposefully seeking to derail how people and brands communicate online. Yet while these interactions are usually seen as malicious, how can brands use trolling tactics to create a unique voice and win over the public?

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