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  • Candy Crush is now more popular than Call of Duty
  • Candy Crush is now more popular than Call of Duty
    Garry Knight, Creative Commons (2016) ©
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Why do Britons play mobile games?

Smartphones have transformed the gaming world, making it accessible to all ages and demographics. Yet beyond the low price point compared to dedicated consoles, why do people invest so much time in mobile titles? Canvas8 spoke with 20 Britons to discover why they’re catching Pokémon and flinging Angry Birds.

Location United Kingdom

Scope
A full 80% of adults in the UK now own a smartphone, and as well as using their devices to place calls, send texts, and check the news, many of them are now playing mobile games. [1] According to research from Deloitte, 47% of British smartphone owners use apps to play games, surpassing the 40% who use them for mobile banking and 32% to stream music. [2] These figures reflect the huge popularity and addictiveness of mobile titles, from match-three puzzles like Candy Crush to strategy games like Clash of Clans to AR adventures like ...

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