People’s culinary horizons are wider than ever, with international travel broadening palates and ethnically diverse communities helping new cuisines find a foothold in foreign lands. But should it matter if an American chef sets up a Vietnamese eatery? Would the food be any less ‘authentic’?

KFC is tapping into Gen Y’s taste for unique experiences with a limited-time offering of ‘hot chicken’ – a hyper-local dish that’s native to Nashville. While some may question the legitimacy of a chain adopting a regional favourite, how might KFC’s success impact the future of the fast food sector?

From Coasties to K-Poppers, the US is home to a range of teen subcultures. In the fourth of a series exploring Gen Y and Z tribes, Andrea Graham Richeson examines the Americana – teens looking to mid-century America for their inspiration. Can they bring hand-crafted heritage into the 21st Century?

For years ‘authenticity’ was the holy grail of marketers and product innovators worldwide. But now, the Tumblr generation are redefining authenticity. In this mashed-up, copy-morph culture a new generation of consumers are calling bullshit on the old-school authenticity claim. And if ‘authenticity’ is passé, then what does it mean to be ‘genuinely phoney’?