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  • Using dark social to influence Insta feeds
  • Using dark social to influence Insta feeds
    Patrick, Creative Commons (2016) ©
CASE STUDY

Instagram pods: influencers organise against algorithms

When Instagram announced its new algorithm that would prioritise popular content in feeds, over 340,000 people signed a petition against it. Now, influencers are forming private ‘pods’ to support each other’s posts in defence against the change. But why is there such concern over online snaps?

Location Global

Scope
In June 2016, Instagram announced that it would be ditching chronological feeds in favour of an algorithm that would determine which posts will have most visibility. “People miss on average 70% of their feeds,” read a post from the company, outlining that this change aimed to prioritise content “based on the likelihood you’ll be interested, your relationship with the person posting and the timeliness of the post.” [1] Yet while the platform’s goal of easing online FOMO was well-intentioned, the user response was one of anger and panic.

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Canvas8

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