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  • Using dark social to influence Insta feeds
  • Using dark social to influence Insta feeds
    Patrick, Creative Commons (2016) ©
CASE STUDY

Instagram pods: influencers organise against algorithms

When Instagram announced its new algorithm that would prioritise popular content in feeds, over 340,000 people signed a petition against it. Now, influencers are forming private ‘pods’ to support each other’s posts in defence against the change. But why is there such concern over online snaps?

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