Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • How can behavioural insights help solve society’s problems?
  • How can behavioural insights help solve society’s problems?
    Anastos Kol, Creative Commons (2017) ©
Thought leader

How do you solve a problem with nudges?

How can lollipops, ‘wizards’ and dog shows help bring communities together and fight criminal or disruptive behaviour? Canvas8 spoke with Stevyn Colgan, author of Why Did the Policeman Cross the Road? and Nudgestock speaker, to find out how you can nudge people to solve a problem.

Location Northern Europe / Global

Scope
“I joined the police for all the wrong reasons,” says Stevyn Colgan, former member of the award-winning Metropolitan Police Problem Solving Unit and author of Why Did the Policeman Cross the Road? “Around the age of 17-18, I ended up making a £50 bet with my dad that I couldn’t survive six months as a cop. What I thought right from the onset was that policing was being done arse about face – all the energy was going into tidying up after crimes had been committed. Yet if you ask people ‘would you rather be burgled, but ...

Canvas8

Related

  • Article image How behavioural economics can spark a creative uprising

    From the IPA’s Behavioural Economics Initiative to the UK government’s ‘Nudge Unit’, a new grasp of emotionally-led behaviour is revealing powerful consumer insights. Rory Sutherland and Nick Morris discuss how behavioural economics is leading marketers to new creative heights.

  • Article image Monzo: sparking a digital banking revolution

    There’s a seismic change underway in the banking sector, with challenger brands taking on the traditional Big Five. At the forefront is Monzo, a mobile-first digital bank that’s designed with tech-savvy customers in mind. Can its clever app and round-the-clock support convince Brits to switch?

  • Article image How brands can help in an identity crisis

    Are you a 20-something with commitment issues? A 40-something on a skateboard? Or a 70-something that feels overlooked? If you haven’t had an identity crisis, you haven’t lived. By understanding people at different times in life, we can design products that add pleasure or alleviate their pain.

  • Article image Commonspace: a community for lonely city-dwellers

    Gen Yers have swapped suburbia for city life in their version of the American Dream. But with skyrocketing rent costs, shrinking square footage and a lonesome lifestyle, urban living isn’t always easy. Commonspace is a living solution for some of the sore spots of city life.