The legalities of tax can be blurry. But as consumers become more informed – and the Panama Papers provide a spark to set the whole issue alight – is tax set to be the next frontline of CSR strategies? Canvas8 surveyed 3,000 consumers and spoke to 20 Brits to see if they’d boycott a brand over the matter.

#DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?

Been for a run? Have a Mars bar. Donated to charity? Splurge on a dress. A growing body of research has highlighted an interesting quirk of human behaviour – moral licensing. Dr. Paul Conway, who studies the psychology of morality, explains to Canvas8 how good actions license bad behaviour.

Who knew Kendall Jenner, a can of soda and a staged protest would be such a recipe for disaster? Certainly not Pepsi’s creative team, who are responsible for that spot. While the ad clearly missed the mark, it’s also a cautionary tale of the power of the crowd, and the tendency to revel in outrage.