Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • There’s a lot America can learn from Shit Town, Alabama
  • There’s a lot America can learn from Shit Town, Alabama
    Ted Eytan, Creative Commons (2017) ©
CASE STUDY

S-Town: a podcast for post-election America

With America now starkly divided, many are struggling to comprehend the views they missed in the run-up to the 2016 election. Podcast S-Town, which has gained over 1.8 million subscribers, is the timely tale of a New York-based journalist seeking to understand an eccentric from Shit Town, Alabama.

Location Global / North America

Scope
Averaging 2.2 million listeners per episode, NPR’s Serial was not only a runaway success, but a game-changer for podcasts as a medium; in 2016, 57 million Americans listened to them each month, and numbers continue to grow. [1][2] Hot on the heels of its predecessor, S-Town – from the same creators – attracted 1.8 million subscribers shortly following its launch. [3]

A range of factors have contributed to its success – from its stranger-than-fiction story to the fact that its audience had been primed by the success of Serial. But at a time ...

Canvas8

Related

  • The Tribeca Film Festival encourages empathy The Tribeca Film Festival encourages empathy

    The rise of personal tech and a growing focus on the self may be diminishing our ability to empathise. But storytelling can bypass this self-absorption by putting the audience in other people’s shoes. The Tribeca Film Festival has launched the ‘See Yourself in Others’ campaign to highlight this.

  • Article image Who are the ‘alt-right’?

    The period immediately after the 2016 presidential election has seen a flurry of reports and think pieces analysing what exactly led to Donald Trump’s triumph. At the heart of these discussions is the ‘alt-right’, but who are the people behind this group? What do they believe and why do they believe it?

  • Article image How can technology encourage empathy?

    Studies show that our ability to empathise has greatly diminished over the last 30 years. It’s due in part to the uptake of smartphones and social media – we’re all too busy thinking about ourselves. But while it might be part of the problem, could technology also be used to make us more empathetic?

  • Article image Why podcasts have got us all ears

    Averaging 2.2 million listeners per episode, NPR’s Serial podcast is not just a cultural phenomenon, but a game-changer for a formally underappreciated medium. But why has the story of a 1999 murder in Baltimore struck such a chord? And what is it about the lure of audio that’s driving a talk radio revival?