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  • There’s a lot America can learn from Shit Town, Alabama
  • There’s a lot America can learn from Shit Town, Alabama
    Ted Eytan, Creative Commons (2017) ©

S-Town: a podcast for post-election America

With America now starkly divided, many are struggling to comprehend the views they missed in the run-up to the 2016 election. Podcast S-Town, which has gained over 1.8 million subscribers, is the timely tale of a New York-based journalist seeking to understand an eccentric from Shit Town, Alabama.

Location Global / North America

Averaging 2.2 million listeners per episode, NPR’s Serial was not only a runaway success, but a game-changer for podcasts as a medium; in 2016, 57 million Americans listened to them each month, and numbers continue to grow. [1][2] Hot on the heels of its predecessor, S-Town – from the same creators – attracted 1.8 million subscribers shortly following its launch. [3]

A range of factors have contributed to its success – from its stranger-than-fiction story to the fact that its audience had been primed by the success of Serial. But at a time ...



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