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  • Can people trust charities to make a difference?
  • Can people trust charities to make a difference?
    Greenpeace Nederland, Creative Commons (2015) ©

What’s next for charities in a low-trust society?

High-profile news stories of fraud and mismanagement have seen public trust in the charity sector diminish. With Britons also put off by aggressive fundraising tactics and more carefully scrutinising how their donations are spent, how can charities regain people’s confidence and support?

Location United Kingdom

Britain’s charity sector is experiencing an identity crisis, with confidence ratings among people nationwide falling from 6.7 out of ten in 2014 to 5.7 in 2016. [1] This decline is perhaps unsurprising when considering the numerous scandals plaguing non-profits; the closure of Kids Company served as a case study in charity mismanagement, while there have been allegations of fraud within Oxfam and much media coverage following the accusations that aggressive charity pleas were behind the death of 92-year-old Olive Cooke. [2][3][4]

William Shawcross, chairman of the Charity Commission, believes that “charities ...



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