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  • The gift of the gab is being bestowed upon bots
  • The gift of the gab is being bestowed upon bots
    Amazon (2017) ©
REPORT

How should virtual assistants speak?

As more and more people worldwide use virtual assistants such as Siri and Alexa, both within homes and on the go, it’s becoming increasingly important for brands to consider how these AIs respond with their ‘voices’. What should they sound like, and what kind of tone should they take with users?

Location Global / Northern Europe

Scope
The eerie, calm tone of HAL 9000 – the homicidal computer in Stanley Kubrick’s 2001: A Space Odyssey – could put anyone off virtual assistants for life. Yet as the Internet of Things grows, everything from the car in your drive to the fridge in your kitchen is being equipped with voice recognition and response technology. [1][2]

Aside from the convenience of hands-free communication, it’s much easier to detect emotion in a voice than through texts or emails. [3] And while emojis are helping to bridge the emotion gap in text-based messaging, audio ...

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