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  • Cheap coffee without the cheap taste
  • Cheap coffee without the cheap taste
    Home Thods, Creative Commons (2017) ©
CASE STUDY

Locol: democratising artisanal food and drink

In New York, it’s possible to spend $18 on a single cup of coffee, yet while it may be higher quality than a regular old americano, not everyone can justify such an indulgence. Enter Locol, a 'revolutionary fast food chain' that’s on a mission to make artisanal food and drink affordable.

Location United States

Scope
The coffee revolution isn’t big news for everyone. Whether you’re in New York or London, Paris or Shanghai, artisanal independent cafés or bakeries are ten a penny. In fact, we’re presently experiencing the ‘third wave of coffee’ – defined as the movement that appreciates coffee as an artisan or craft beverage. [1] Yet while some people may be willing to pay through the nose for a cup of coffee that has supposedly been crafted with care and attention, is this third wave leaving the average person behind? Locol is a socially responsible chain looking to provide good ...

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