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  • Is there such a thing as too pretty?
  • Is there such a thing as too pretty?
    Lizhong, Creative Commons (2017) ©

Too pretty? The science of aesthetics

People generally like pretty things, whether that’s a shiny Pink Lady apple or fancy fine china. But can products be too pretty? Canvas8 sat down with Freeman Wu, a doctoral candidate in marketing at Arizona State University, to find out why people don’t like to use aesthetically-pleasing items.

Location Global

Marketers and brands invest a lot of time and money into making products look more appealing. Apple removed the 3.5mm headphone jack on the iPhone 7 so that the handset could be slimmer and more aesthetic, while in 2016, Instagram unveiled a new, more colourful logo in a bid to shake up its image and make the app look better.

It’s hardly surprising though – people generally prefer pretty products. In fact, a 2016 study conducted in the US found that 81% of people consider appearance to be somewhat important when shopping for food. This ...



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