Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Is there such a thing as too pretty?
  • Is there such a thing as too pretty?
    Lizhong, Creative Commons (2017) ©
Science

Too pretty? The science of aesthetics

People generally like pretty things, whether that’s a shiny Pink Lady apple or fancy fine china. But can products be too pretty? Canvas8 sat down with Freeman Wu, a doctoral candidate in marketing at Arizona State University, to find out why people don’t like to use aesthetically-pleasing items.

Location Global

Scope
Marketers and brands invest a lot of time and money into making products look more appealing. Apple removed the 3.5mm headphone jack on the iPhone 7 so that the handset could be slimmer and more aesthetic, while in 2016, Instagram unveiled a new, more colourful logo in a bid to shake up its image and make the app look better.

It’s hardly surprising though – people generally prefer pretty products. In fact, a 2016 study conducted in the US found that 81% of people consider appearance to be somewhat important when shopping for food. This ...

Canvas8

Related

  • Article image What’s so Zen about imperfection?

    Whether it's chipped furniture, ‘ugly’ food or unconventional beauty, societal mindsets are shifting to a greater acceptance of imperfection. With Eastern spirituality influencing Western lifestyles, can the spirit of Zen help brands connect with a generation that’s done trying to be perfect?

  • L.L. Bean's snow boots are selling out L.L. Bean's snow boots are selling out

    It’s not often that an ‘it’ shoe has functional rubber soles, thick laces and is crafted from waterproof fabric. But L.L. Bean’s century-old snow boot – which has a 20,000-person waiting list – shows that a back story and a lifetime guarantee might be more appealing than a pair of red soles.

  • Article image How can unpleasant design shape behaviour?

    Defensive urban architecture is everywhere – if you know what you’re looking for. Specially designed window ledges, park benches and streetlights aim to influence behaviour in public spaces, but at what cost? And do these unpleasant creations unfairly target some people more than others?

  • Article image Asda’s wonky veg box: fighting food waste with discounts

    It’s not often that a cardboard container filled with rejected veggies inspires an online frenzy, but then Asda’s wonky veg box is no ordinary product. Simultaneously battling food waste, poor diet and stretched budgets, these bundles of ugly greens have hit a rich seam of consumer desire.