Who do Americans typically buy presents for?
REPORT
5 May 2017
Who do Americans typically buy presents for?

For many Americans, gift-giving is an integral part of showing love for family, friends and even pets. But why are some groups prioritised when picking out presents? Canvas8 spoke to 20 men and women from across the US to find out what they think about gift-giving and who they can’t help but spoil.

Andrea Graham Richeson

Andrea Graham Richeson is a New York-based writer, consultant and consumer anthropologist studying why people love what they love. She specialises in youth culture, gaming, fandoms, social media, and new media. She is the founder of the youth culture consultancy Youth Tribes.