Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Does abundant spare time signal low social status?
  • Does abundant spare time signal low social status?
    Zenjazzygeek, Creative Commons (2014) ©
Science

I have no life! The science of busyness

As well as hosting witty puns and political rants, Twitter is a stage for people’s humblebrags about a lack of free time. Canvas8 spoke with Neeru Paharia, assistant professor at Georgetown University, to find how busyness serves as a social marker, and what this could mean for brands.

Location Global

Scope
‘I have so much work to do, I don’t even have time to eat lunch.’ ‘Stayed in the office until so late today.’ These kinds of humblebragging statements are abundant on social media, with people looking to signal their own importance, value and desirability in a self-deprecating yet performative exclamation. Because in our always-on lifestyles, time for leisure has become an even scarcer commodity than money to splash out on expensive things.

According to researchers from Columbia, Georgetown and Harvard universities, this development has permanently changed how people signal their social status to others. “[A] busy and ...

Canvas8

Related

  • People are bragging about being overworked online People are bragging about being overworked online

    Have you ever complained you’re still slaving over your laptop at 8pm? Or posted a pre-office hours desk shot to Instagram with a grumbling caption? In a society that worships productivity, people are using social media to transform the pressure of their labours into an opportunity to humblebrag.

  • Article image Ambitious Hours: WSJ appeals to readers with ambition

    The success of ad campaigns is often measured by how many people see them. But The Wall Street Journal’s ‘Ambitious Hours’ campaign took a different route, exclusively targeting people with specific lifestyle choices – meaning the only people who saw it were the people that mattered.


  • Article image Henchman: for people too busy to walk to the shops

    Too busy, tired or achy to get your own lunch? For a fee, Londoners can now use Henchman to have someone bring whatever they want to wherever they are. But will this app become a vital part of their lives, or is it just a novelty for those too hungover to leave their bed on a Sunday morning?

  • Article image Is work the new religion?

    As having a strong work ethic is increasingly valued and respected, being hard-working no longer means you’re a geek. On the contrary, it's becoming a preferable lifestyle choice.