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  • A lighter snack for the calorie-conscious
  • A lighter snack for the calorie-conscious
    Gideon, Creative Commons (2016) ©
CASE STUDY

McVitie’s Thins: slimming down a snacking staple

With political and public pressure mounting on the food industry to address concerns over obesity and sugar consumption, snack brand McVitie’s has introduced Digestives Thins – a slimmed-down version of its classic chocolate biscuit, created with today’s health-conscious consumer in mind.

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