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  • How can gadgets help keep us healthy?
  • How can gadgets help keep us healthy?
    Fitbit (2017) ©
REPORT

Is wearable tech the future of health?

Technology at home and work plays a major role in sedentary lifestyles – but could it also provide a solution? Younger generations are embracing mobile apps and smart devices to monitor their physical condition, and their approach to nutrition and fitness is evolving the definition of ‘health’.

Location North America / Northern Europe

Scope
Launched in 1987, the evolution of Men’s Health over the past three decades has reflected the changing definition of ‘health’, moving away from associations with traditional medicine to span areas such as fitness, nutrition, relationships and lifestyle. Along the way, the publication has established itself as the world's largest men's magazine brand, with a readership of 60 million people in 65 countries. [1]

It is no great surprise that the magazine is doing so well; the topic of health is relevant across generations, extending far back into history. It’s naturally important to those whose wellbeing is ...

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