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  • Personalised skin care for the conscious consumer
  • Personalised skin care for the conscious consumer
    Yelp Inc, Creative Commons (2015) ©
CASE STUDY

Make It Make It: natural, DIY beauty made easy

Skin care products often have a long list of complex ingredients, and with a growing awareness of the chemical nasties in cosmetics, Make It Make It is offering an alternative. Its all-natural DIY kits, which are mixed up at home, ensure people understand exactly what’s going on their skin.

Location United Kingdom

Scope
Most people will have looked at the label of a face cream or cleanser and come across some unfamiliar, unpronounceable ingredient. But with nearly 60% of American women reading product labels before deciding to purchase, and nearly half of beauty shoppers buying ‘natural’, Make It Make It (MIMI) is tackling concerns people may have around chemical nasties, helping discerning consumers get the best for their skin through organic DIY cosmetics. [1][2]

The mounting interest in natural skin care, and the subsequent abundance of products being developed, is expected to fuel this global market to a ...

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