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  • Tearing up the coach timetable
  • Tearing up the coach timetable
    Leo Hidalgo, Creative Commons (2016) ©
CASE STUDY

Zeelo: on-demand, crowd-sourced coach travel

National Express may ferry 19 million Britons around the country each year, but thanks to leaking AC, uncomfortable seats and restrictive schedules, many aren’t thrilled having to travel by coach. Zeelo is hoping to disrupt the sector by providing transport where and when people actually need it.

Location United Kingdom

Scope
Although many city-dwelling Britons agree that access to reliable public transport is one of the best things about urban life, across the whole of the UK, 87% say they wouldn’t use buses, even if they were free. [1][2] Despite the environmental benefits, public transport – especially for long trips – just isn’t convenient or cost-effective enough. Start-up Zeelo hopes to disrupt the coach sector by providing cheap transport where and when people need it.

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