Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Save to play to win
  • Save to play to win
    Verkeorg, Creative Commons (2015) ©
CASE STUDY

Long Game: taking a gamble on savings

Americans are bad at saving, but considering that 57% of them play the lottery, it’s not due to a lack of money to save in the first place. The Long Game is a mobile app that wants people to feel excited at the prospect of building a nest egg in the same way they would when buying a lottery ticket.

Canvas8