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  • Putting the Internet of Things on four wheels
  • Putting the Internet of Things on four wheels
    Ford (2016) ©
CASE STUDY

Ford and Alexa: Amazon’s AI assistant hits the road

Ford has become the first car manufacturer to integrate Amazon’s Alexa, introducing a digital assistant that can control functions of the driver’s car and aspects of their home through voice alone. Yet while it may stop them staring at screens, do people really want to chat to their motor?

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