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  • China’s LGBT people are invisible no longer
  • China’s LGBT people are invisible no longer
    Connie Ma, Creative Commons (2016) ©
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How China‘s LGBT community is growing in clout

In China’s conservative society, LGBT individuals have long been living under the radar, even after same-sex relationships were decriminalised in the late ‘90s. Yet a wind of change is blowing and social media is helping this community emerge as a consumer group of great interest for brands.

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