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  • With old age comes wisdom – and plenty of leisure time
  • With old age comes wisdom – and plenty of leisure time
    Familjen Helsingborg, Creative Commons (2015) ©
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What’s the best thing about getting older?

While one might imagine later life as a time of loneliness and declining health, research suggests that old age is accompanied by wealth and happiness. Canvas8 sat down with 20 British Boomers and Seniors to explore their attitudes to ageing, and to find out the best thing about getting older.

Location United Kingdom

Scope
People are living longer than ever due to continual healthcare developments and the improving quality of later life. A report from Public Health England in 2016 found that life expectancies have risen to their highest ever levels; British men can now expect to live for an additional 19 years at the age of 65, while women can expect to live for another 21 years. [1]

While Gen Y may be the most coveted group for brands and marketers, these older adults are a powerful group, and it’s important to pay attention to them. Splashing out £320 billion ...

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