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  • Bringing a Boomer brand into the present day
  • Bringing a Boomer brand into the present day
    Felipe Neves, Creative Commons (2016) ©
CASE STUDY

Cousins Subs: dining nostalgia for Boomers

Having been in business since 1972, there’s a whole generation that’s grown up eating freshly-prepared sandwiches from Wisconsin-based chain Cousins Subs. It’s now redesigning stores in an attempt to appeal to Gen Yers, but how is it managing to retain the loyalty of its core of Boomer consumers?

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