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Got It
  • A real life meme that took slacktivism offline
  • A real life meme that took slacktivism offline
    Sebastiaan ter Burg, Creative Commons (2016) ©
CASE STUDY

#DeleteUber: Instagrammers take the moral high ground

#DeleteUber marked a turning point in online activism, with social media users banding together to take the moral high ground against Uber's badly-timed promotion. But did people ditch the app because they genuinely disagreed with the brand’s actions, or so they could post about it on Instagram?