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  • How has streaming affected Brazilian broadcasters?
  • How has streaming affected Brazilian broadcasters?
    BrunoBrunan, Creative Commons (2014) ©
CASE STUDY

Looke: a home-grown Netflix for TV-mad Brazilians

In Brazil, where watching TV is the primary form of leisure for 81% of the population, streaming services are thriving. Looke, a home-grown provider, has been gaining ground in the market, but how is it managing to compete against the might of international players like Netflix?

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