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  • How has streaming affected Brazilian broadcasters?
  • How has streaming affected Brazilian broadcasters?
    BrunoBrunan, Creative Commons (2014) ©
CASE STUDY

Looke: a home-grown Netflix for TV-mad Brazilians

In Brazil, where watching TV is the primary form of leisure for 81% of the population, streaming services are thriving. Looke, a home-grown provider, has been gaining ground in the market, but how is it managing to compete against the might of international players like Netflix?

Location Brazil

Scope
Brazil’s financial crisis might be affecting several parts of the nation’s economy, but the streaming market has nothing to complain about it. Between 2015 and 2016, it’s estimated that Netflix nearly doubled its number of subscribers in the country from 3.2 million to six million, with annual revenues hitting R$1.2 billion (£310 million). [1] Other companies are also benefiting in this fast-growing sector, including Looke, a home-grown platform that’s looking to increase its slice of the pie with a differentiated offering to global names.

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