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  • How can brands address the stress of new motherhood?
  • How can brands address the stress of new motherhood?
    Merlijn Hoek, Creative Commons (2017) ©
REPORT

What's got Gen Y mums feeling so anxious?

Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?

Location United Kingdom

Scope
A woman’s transition to motherhood can be incredibly stressful. “Suddenly your life has just changed, it’s done a complete 180 turn,” says Kerry Nevins, CEO and founder of Babocush. “We can afford to be quite selfish before we have babies, because we don't need to think about anybody else. But then this tiny human being is here and its life is completely dependent on you.” [1]

An estimated one in ten British women will suffer from postnatal depression within a year of giving birth – with one in nine American women experiencing postpartum depressive symptoms ...

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