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  • How can brands address the stress of new motherhood?
  • How can brands address the stress of new motherhood?
    Merlijn Hoek, Creative Commons (2017) ©
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What's got Gen Y mums feeling so anxious?

Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?