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  • How can brands address the stress of new motherhood?
  • How can brands address the stress of new motherhood?
    Merlijn Hoek, Creative Commons (2017) ©

What's got Gen Y mums feeling so anxious?

Becoming a parent for the first time is a joyous occasion – but it's also highly stressful. With so many conflicting sources of information at their fingertips, it's unsurprising that women often feel anxious about being a good mother. How can brands lend a helping hand at this time?

Location United Kingdom

A woman’s transition to motherhood can be incredibly stressful. “Suddenly your life has just changed, it’s done a complete 180 turn,” says Kerry Nevins, CEO and founder of Babocush. “We can afford to be quite selfish before we have babies, because we don't need to think about anybody else. But then this tiny human being is here and its life is completely dependent on you.” [1]

An estimated one in ten British women will suffer from postnatal depression within a year of giving birth – with one in nine American women experiencing postpartum depressive symptoms ...



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    How are busy parents feeding their kids?

    For mums and dads, getting dinner on the table after an eight-hour day at the office is a complicated task. It’s even more difficult to ensure that they’re giving their children healthy and nutritious food that they will actually enjoy. So how are busy parents feeding their kids?

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    Hello Mamas: a digital space for new mums to meet

    Between dirty nappies, sleepless nights and screaming kids, being a parent is tough. This is a time when having a good support network is key, but 82% of mums find it difficult to make friends. Enter Hello Mamas, a social networking platform that connects mothers in a bid to form friendships.

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    Are new mums and dads becoming ‘drone parents’?

    In the US, 83% of new mums are Gen Yers, and though 88% of this generation want to avoid becoming a ‘helicopter parent’, many are happy to use tech to check on their kids. In the second of a two-part report, we ask if more dads will take paternity leave, and look at the rise of the ‘drone parent’.

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    Ambrosia Milk: profiting from ‘breast is best’

    US start-up Ambrosia Milk offers safe breast milk with a premium positioning that’s distinct from existing sources like milk banks, online forums and a thriving black market. As breastfeeding becomes increasingly politically charged, could this natural necessity become a commercial commodity?