Brazil may be famous for waxes and blow dries, but there’s a new beauty trend emerging – anti-pollution hair care. Over a third of Brazilians are concerned about the negative effects of air pollution on their hair's health and appearance, which is reflected in rising sales of anti-pollution products.

India may be home to some of the world’s most polluted cities, but it's Aussies that are the most worried about how all that smog is affecting their skin. Nearly 10% of beauty products launched Down Under in 2016 have carried an anti-pollution claim, making it the biggest market in the world.

China’s 474 million-strong consuming class is starting to wonder whether the price they’ve paid for prosperity is worth it, if money can’t safeguard health. Too severe to be ignored, environmental concerns in China are finally beginning to trump economic ones.

What makes you feel beautiful? That’s what BareMinerals is asking customers for the launch of its new skin care line, Skinsorials. While most of the beauty industry continues to rely on anti-ageing slogans, the brand has won fans by promising healthy, revitalised skin regardless of age.