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  • Tech-infused stores for tech-reliant shoppers
  • Tech-infused stores for tech-reliant shoppers
    Coop Italia (2016) ©
CASE STUDY

Coop Italia: the supermarket of the future

Over the past decade, a growing number of people have traded trolleys for home delivery. But while the online retail experience continues to evolve, less is happening in-store. Coop Italia is hoping to change this with a flagship store that it’s touting as ‘the supermarket of the future’.

Location Northern Europe / Southern Europe

Scope
The way we buy our groceries has transformed over the past decade, with Italian consumers spending $600 million on online groceries across 2016, and almost a third of British shoppers trading trolleys for home delivery that same year. [1][2] But while the online retail experience continues to evolve, less is happening in-store.

Italy’s largest grocery chain Coop Italia is hoping to change this with a flagship store that it’s touting as ‘the supermarket of the future’. Located in Milan, the 10,800-square-foot store combines physical with digital for a truly forward-thinking shopping experience.

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