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  • Buzzbike targets the 25% of London commuters who arrive by bike
  • Buzzbike targets the 25% of London commuters who arrive by bike
    Buzzbike (2017) ©
CASE STUDY

Buzzbike: A free ride for carrying ads

In London, cyclists have taken to the streets like never before, with a quarter of commuters now travelling by bike. Buzzbike offers free bicycles to cyclists, in exchange for pedalling ads, which give brands opportunity to tailor hyperlocal campaign. But do people really want to ride branded bikes?

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