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  • Snask’s Shower Beer is designed to be finished in three sips
  • Snask’s Shower Beer is designed to be finished in three sips
    Snask (2017) ©
CASE STUDY

Shower Beer: a lifestyle drink for Gen Yers

Sipping a beer while showering might seem strange, but for many young drinkers it's the perfect prelude to a night out. Swedish creative agency Snask has designed a mini-beer that’s perfect for this 'pre-loading' ritual. But is it encouraging dangerous new habits?

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