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  • Bringing Chicago-born craft beer to Balham
  • Bringing Chicago-born craft beer to Balham
    Do512, Creative Commons (2014) ©
CASE STUDY

Goose Island Vintage Ale House: a pub built by a brand

The popularity of craft beer is continuing to grow in the UK, with over 11,000 artisan alternatives to a regular lager available across the country. Now, Goose Island is hoping to create the ultimate branded beer experience with the Vintage Ale House, a food-led pub concept based around its brews.

Location United Kingdom

Scope
The popularity of craft beer continues to grow in the UK, with small-scale operations helping the number of breweries nationwide increase by 8% over 2015, reaching nearly 1,700 in total. [1] Now, with the Vintage Ale House, a food-led pub concept based entirely around the stuff, Goose Island might have created the ultimate branded beer experience.

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