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  • Does calorie-counting fit into contemporary lifestyles?
  • Does calorie-counting fit into contemporary lifestyles?
    Weight Watchers (2016) ©
CASE STUDY

Weight Watchers: holistic dieting with Oprah

While people may once have counted calories to trim their waistlines, many now take a more holistic approach to health. Weight Watchers is repositioning itself as a lifestyle brand with the aid of Oprah Winfrey, who’s using her star power to draw Boomers back to the pioneering weight loss company.

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