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  • Have people lost their appetite for super-sized meals?
  • Have people lost their appetite for super-sized meals?
    Yelp Inc, Creative Commons (2016) ©
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What is the perfect portion size?

Portion sizes have grown over the last 50 years, along with the perception that bigger meals offer better value for money. Yet there is increasing evidence that people value brands that help them to be healthier, and when it comes to portion sizes, they can be persuaded that less is more.

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