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  • What’s the secret of Skam’s success?
  • What’s the secret of Skam’s success?
    Skam (2016) ©
CASE STUDY

Skam: the future of reality television

Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to Gen Z’s TV viewing habits. But Skam, a Norwegian teen drama, is demonstrating how ‘real-time’ episodes and social media integration can keep teens hooked on a show.

Location Norway

Scope
The way people watch television has undergone tectonic shifts in recent years – especially when it comes to teens. Stuck to their smartphones and accustomed to watching what they want, when they want, broadcasters have struggled to adapt to these changes, with Gen Zers now watching less scheduled TV than ever before.

Skam is a teen drama from Norwegian network NRK that’s adapting to this shift with relatable characters who have their own social media accounts and episodes that are released in ‘real-time’. And given that research shows the most influential people to Gen Z are their peers – ...

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