Gen Zers claim to love reading, yet the average American teen spends just four minutes a day poring over a book. Hooked is combining young people’s love of fiction and technology by presenting all its narratives as chat messages. But do people really want to read stories like they would texts?

Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.

Whether it's Snapchat or PewDiePie – the internet is always spewing out hype-shrouded phenomena, often understood exclusively by Gen Z. The latest is Periscope; one in a slew of apps that let users film live-streamed video from their smartphones. Do we really want to watch someone film a video selfie?

Not satisfied with being a video platform for 150 million daily active users, Snapchat has morphed into a media channel via Discover, with offerings from everyone from National Geographic to Buzzfeed. And now, it's adding original ‘TV’ content from MTV, NBC and Bleacher Report.