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  • There’s beauty to be found in flaws
  • There’s beauty to be found in flaws
    Esprit (2016) ©
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What’s so Zen about imperfection?

Whether it's chipped furniture, ‘ugly’ food or unconventional beauty, societal mindsets are shifting to a greater acceptance of imperfection. With Eastern spirituality influencing Western lifestyles, can the spirit of Zen help brands connect with a generation that’s done trying to be perfect?