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  • Bringing big data and brick-and-mortar together
  • Bringing big data and brick-and-mortar together
    John Benson, Creative Commons (2016) ©
REPORT

How are big box retailers using tech in stores?

Supercentres are well positioned to introduce people to the latest gadgets as they shop, but how is tech adoption by brands impacting the future of retail? In the second of a two-part report, we examine how big box retailers in the US are using data to enhance the in-store experience.