Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why do tech-savvy Gen Yers still shop at supercentres?
  • Why do tech-savvy Gen Yers still shop at supercentres?
    Nathan Rupert, Creative Commons (2015) ©
REPORT

Why do American Gen Yers love big box retailers?

Despite their love of online shopping, young Americans still see great value in supercentres, with many visiting a Target and Walmart on a weekly basis. In the first of a two-part report, we explore how big box retailers are tapping into aspirational consumerism to grab the interest of Gen Y.