Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Why do tech-savvy Gen Yers still shop at supercentres?
  • Why do tech-savvy Gen Yers still shop at supercentres?
    Nathan Rupert, Creative Commons (2015) ©
REPORT

Why do American Gen Yers love big box retailers?

Despite their love of online shopping, young Americans still see great value in supercentres, with many visiting a Target and Walmart on a weekly basis. In the first of a two-part report, we explore how big box retailers are tapping into aspirational consumerism to grab the interest of Gen Y.

Location United States

Read the second part here

Scope
Gen Y’s love of online shopping has had a disruptive, if not devastating, effect on brick-and-mortar retailers; in 2016, 18- to 34-year-olds in the US made 54% of their non-grocery purchases online, up from 51% in 2015. [1] With mall visits decreasing 50% between 2010 and 2013, the so-called ‘Amazon effect’ has been particularly hard on malls and department stores. [2] The gradual decline of in-store traffic has led many retailers including Macy’s, Sears, and JCPenney to shutter stores.

While supercentre stalwarts Target and Walmart haven’t been immune to the ...

Canvas8

Related

  • Article image Basket: crowdsourcing the best deal for a weekly shop

    Many of the grocery shopping apps released in recent years cater to more affluent consumers who’ll spend a bit extra to get their order ASAP. Basket instead serves shoppers looking to make small savings, letting them compare prices at over 165,000 stores to ensure they get the best deal.

  • Target plans to open hundreds of small stores Target plans to open hundreds of small stores

    Less is more when it comes to US shopping habits; Americans are increasingly choosing to spend their hard-earned dollars at smaller retailers rather than big box superstores. Recognising this shift, Target is planning to open hundreds of small-format stores in dense, urban areas.

  • Article image 365 by Whole Foods: democratising a healthy diet

    Popularised by picture-perfect Instagrammers, the clean eating aesthetic isn't accessible to many – and neither are the stores that stock organic goods. But while Whole Foods has gained a reputation as the grocery chain for wealthy health freaks, its latest venture intends to change that.

  • American malls are becoming more fun American malls are becoming more fun

    In the age of the online shopper, the decline of the American mall seemed inevitable. But Destiny USA in Syracuse, New York, has found a solution. The shopping centre now houses entertainment offerings including glow-in-the-dark mini golf, immersive adventures and laser tag.

  • Article image Hollar: the digital dollar store wooing Gen Y mums

    Shopping in a dollar store is often characterised by a series of impulse buys – but can this experience be replicated on a phone or laptop? With its attractive layout, quality products and a huge amount of choice, online retailer Hollar is aiming to become the go-to stop for Gen Y mums.

  • Article image Do we want our cupboards to be auto-replenished?

    When Amazon unveiled the Dash Button, it seemed like a hoax; a button that could re-stock household items seemed like science fiction. Yet auto-replenishing tech could soon become mainstream as new products appear on the market. What advantages do they offer over subscription models?

  • Article image Where are Americans going for their groceries?

    Everything Americans throw into their baskets and trolleys as they peruse the aisles of their local supermarket has built an industry that's worth over $600 billion. But who actually heads out to pick up the groceries and when they do it is changing. How are big chains and local mini-marts adapting?

  • Article image The Physical Cookie: sweetening the shopping mall experience

    We're all familiar with cookies – files that track us online, showering us with personalised ads. Brands love them and now shopping centres want to adopt them in an attempt to stay relevant in the age of e-commerce. But can the Physical Cookie really sweeten our offline shopping experience?