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  • How are people turning their homes into cocoons?
  • How are people turning their homes into cocoons?
    IKEA (2016) ©

A Sector Snapshot of Home

Why are people choosing to spend more of their free time snuggling up on the sofa? How are urbanites making the most of their small living spaces? What kind of impact is Instagram having on decoration decisions? And how are we bringing greenery into our homes?

Location Global

In the January 2017 Sector Snapshot of Home, we explain why people are getting snug on the sofa, discover how homes are being styled for Instagram, look at the ways people are transforming tiny spaces, and explore why people are keen to go green.





  • Article image Pocket: city homes for city workers

    A lack of affordable housing means that home-ownership is a pipe dream for many young adults. In the UK, Pocket is helping first-time buyers get a foothold in this hostile market, catering to the teachers, health workers and creatives that make a city. But do people really want to live in tiny homes?

  • Article image IKEA Live Lagom: teaching Brits to live sustainably

    The Danish concept of hygge was everywhere in 2016, but 2017 looks set to be defined by ‘lagom’ – a Swedish way of living that revolves around only taking what you need. IKEA is introducing Brits to this idea through Live Lagom, a project that encourages a more sustainable lifestyle at home.

  • Article image SoSo Factory: gourmet salt in Instagrammable eggs

    Salt may be on many people’s dietary blacklists as they seek to avoid cardiac incidents, yet that’s not stopped Spanish brand SoSo Factory from opening its first specialist store dedicated to the stuff. With the public increasingly health-conscious, what’s behind the popularity of gourmet salt?

  • Article image 2017 Expert Outlook on Home

    How are people furnishing their homes? What do they want in a real estate agent? And is the future of utilities green? As part of our Expert Outlook 2017 series, we speak to three home experts about space-saving furniture, emotional investment, and why people will finally switch energy suppliers.

  • Article image Happy City: urban planning for higher well-being

    Between busy commutes, noise pollution and a lack of greenery, it’s no wonder that city-dwellers are 21% more likely to experience anxiety than country folk. Happy City is an initiative that advises decision makers on thinking that could lead to better urban planning – and happier urbanites.

  • Article image HyggeBox: packaged cosiness for stressed out Brits

    Denmark is commodifying and exporting 'hygge', an untranslatable concept that’s roughly understood as a sense of cosiness and contentment. With mental health issues on the rise worldwide, monthly subscription box HyggeBox is aiming to bring this sense of calm to stressed out Brits.

  • Article image Why homes and offices are starting to look alike

    Major apps are being redesigned to create a unified mobile experience – and a similar process is taking place in the physical world too. In the second of a two-part report, Canvas8 looks at how the Airspace aesthetic is blending work, home and leisure environments from Sydney to Silicon Valley.

  • Article image Agritopia: a family farm with 1,300 residents

    Agritopia is one in a growing number of developments known as agrihoods springing up across the US. Built around working farmland, they aim to reintroduce community spirit and agriculture to the anti-social suburban sprawl. But what exactly is the appeal of these neighbourhoods?