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  • Can Apple convince people to cut the cord?
  • Can Apple convince people to cut the cord?
    Apple (2016) ©
CASE STUDY

Apple AirPods: tech for a truly wireless future

People don’t like change, which is why so many were outraged when Apple removed the audio jack from the iPhone 7. Yet despite the complaints, wireless headphone sales are booming. Will people once again embrace the brand's radical approach to design? And what's the benefit in going wireless?

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