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  • Why are brands embracing the printed word?
  • Why are brands embracing the printed word?
    Farhad Sadykov, Creative Commons (2015) ©
CASE STUDY

The Book: a secret magazine for select shoppers

With luxuriant paper, beautiful photography, and acclaimed contributors, The Book wouldn’t be out of place on a specialist newsagent’s shelf. But this magazine is only available to dedicated John Lewis and Waitrose customers, serving up high quality lifestyle content to boost brand engagement.

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