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  • Making the virtual world more affordable
  • Making the virtual world more affordable
    ETC-USC, Creative Commons (2016) ©
CASE STUDY

Emax: pay-per-session VR cafés in China

Expensive headsets and a lack of mainstream exposure mean that virtual reality is still very much a niche interest in most countries. But in China, VR cafés run by Shenzhen-based start-up Emax are turning this emerging technology into everyday entertainment with a social side.

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