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  • Selling small homes in the big city
  • Selling small homes in the big city
    Pocket (2017) ©
CASE STUDY

Pocket: city homes for city workers

A lack of affordable housing means that home-ownership is a pipe dream for many young adults. In the UK, Pocket is helping first-time buyers get a foothold in this hostile market, catering to the teachers, health workers and creatives that make a city. But do people really want to live in tiny homes?

Location Northern Europe / North America

Scope
In 1985, the average house price in the UK was £31,000, equal to just under four times the average salary. [1] By October 2016, this had swollen to £217,000 – roughly ten times average annual earnings. [2] Add in stagnant wages, ballooning student debt, and stricter borrowing criteria, and it’s no wonder that owning a home – once the hallmark of adulthood – has become a pipe dream for many young people today.

Pocket has been developing new homes in London – where the average house price is over £473,000 – with first-time buyers ...

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