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  • Turning big data into big laughs
  • Turning big data into big laughs
    Spotify (2016) ©
CASE STUDY

Spotify – It's Been Weird: celebrating guilty pleasures

Spotify boasts over 100 million users, who generate masses of data each day. For the ‘It’s Been Weird’ campaign, the streaming service has used this information to weave narratives around people’s listening habits, exposing their guilty pleasures and secret, themed playlists on billboards.