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  • Live Lagom promotes a frugal yet fruitful existence
  • Live Lagom promotes a frugal yet fruitful existence
    IKEA (2016) ©
CASE STUDY

IKEA Live Lagom: teaching Brits to live sustainably

The Danish concept of hygge was everywhere in 2016, but 2017 looks set to be defined by ‘lagom’ – a Swedish way of living that revolves around only taking what you need. IKEA is introducing Brits to this idea through Live Lagom, a project that encourages a more sustainable lifestyle at home.

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