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  • A costlier condiment for a luxurious feast
  • A costlier condiment for a luxurious feast
    Giuliano Griffante, Creative Commons (2016) ©
CASE STUDY

SoSo Factory: gourmet salt in Instagrammable eggs

Salt may be on many people’s dietary blacklists as they seek to avoid cardiac incidents, yet that’s not stopped Spanish brand SoSo Factory from opening its first specialist store dedicated to the stuff. With the public increasingly health-conscious, what’s behind the popularity of gourmet salt?