Why are people playing with their pints?

©Aperol Spritz, Creative Commons (2015)

REPORT

17 Jan 2017

Activity drinking used to involve a game of pool at a bar or a few pints at the bowling alley. But venues and event organisers are now offering good value and a full evening of entertainment by combining food, booze and social games of bingo, ping pong and crazy golf – all in one location.

Sectors
Eating and DrinkingTravel and LeisureSportsBars, pubs, and clubs
Locations
Eastern EuropeUnited Kingdom
Generation
Gen Y (born 1982-1996)

Darren Loucaides

Darren Loucaides is a travel writer and music critic for the BBC. He’s lived and travelled in Italy, the Middle East and Latin America, and has become obsessed with the parallels between cultural and political trends.

Topgolf: driving Gen Y to the golf course

case study·
2 Dec 2014·
LAST UPDATED 13 Oct 2023

When you think of golfers, images of retired men, dressed in whites strolling around the course spring to mind. Topgolf, with its ‘entertainment centres’ are trying to change that. And it’s working; 64% of customers at Topgolf are aged 18 to 24. So what is Topgolf doing to engage this audience?

case study·
9 Sep 2015

Alcohol Architecture: getting drunk on cloud nine

case study·
9 Sep 2015·
LAST UPDATED 13 Oct 2023

How do you take your favourite alcoholic beverage? Straight? On the rocks? With ice and lemon? How about removing the glass and liquid completely and breathing it in instead? It might sound bizarre, but Bompas & Parr has proved that people can’t wait to get wasted in an intoxicating cloud.

case study·
4 Oct 2016

Rebel Bingo: a low stakes, high energy night out

case study·
4 Oct 2016·
LAST UPDATED 13 Oct 2023

Boasting burlesque dancers and glitter cannons, Rebel Bingo is a world away from the hush of traditional bingo halls stereotypically frequented by older men and women. This mutant strain of the game is taking over venues worldwide, but will it be enough to boost the struggling industry?