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  • Activity drinking has evolved from pub quizzes to ping pong
  • Activity drinking has evolved from pub quizzes to ping pong
    Aperol Spritz, Creative Commons (2015) ©
REPORT

Why are people playing with their pints?

Activity drinking used to involve a game of pool at a bar or a few pints at the bowling alley. But venues and event organisers are now offering good value and a full evening of entertainment by combining food, booze and social games of bingo, ping pong and crazy golf – all in one location.

Location United Kingdom

Scope
In November 2016, the Mayor of London Sadiq Khan made comedian and broadcaster Amy Lamé the capital’s new nightlife tsar. The appointment is a sign of just how much of a beating London’s clubbing and pub scene has been taken in recent years. With 21 pubs closing every week across the UK in the first half of 2016, these are tough times for traditional sellers of booze. [1]

One of the issues these establishments face is that people don't want to sit in shadowy corners necking cheap lager anymore. It you listen to the likes of Matt ...

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